The April 2024 American MHOI is at 84 down from 85, marking the end of a six-month Bull Run are down, and is either a pause for a breath or the beginning of something else.

While many Americans are open to purchasing an electric vehicle within the next two years, the lack of car chargers and cost to purchase are causing balks.

The March 2024 American MHOI is at 85, up two points from last month and continues a Bull Run that commenced in October 2023.

Almost half of Americans don’t feel safe from being harmed or killed by a random shooting at large public gatherings, like a fair or parade where they live.

Most Americans want a comprehensive energy strategy and say the rush to transition to renewable energy is going to sacrifice America’s ability to keep the lights on.

US small business leaders head into 2024 with both confidence and a measure of burnout.

The February 2024 American Maru Household Outlook Index (MHOI) is at 83 (negative/pessimistic) up one point from 82 last month and is the third consecutive rise since October 2023. The Index has climbed back to where it was in September 2023.

While food costs and labor costs continue to be major financial strains, restaurant operators are navigating the changing industry landscape by tapping into new revenue streams and technologies.

The January 2024 American Maru Household Outlook Index (MHOI) is at 82 (negative/pessimistic) up two points from 80 last month and is the highest the index has been since September 2023.

The December 2023 American Maru Household Outlook Index (MHOI) is at 80 (negative/pessimistic) up one point from 79 last month and stems a drop (from 86) that began back in July.

When Thanksgiving arrives on Thursday, November 23, 2023, three-quarters (75%) of Americans will sit down to dinner with all the traditional fixings—but there’ll be four different place settings.

The November 2023 American Maru Household Outlook Index (MHOI) is down to 79 (negative/pessimistic) and tied for the worst measure on record (July 2022)—and the steepest drop since the index commenced in April 2021.

Six in ten (58%) Americans could spend an average of $569.30 each during this years’ Black Friday and Cyber Monday retail bonanza—with a majority (70%) doing most of their buying online as opposed to doing so in person at bricks and mortar stores (30%).

The October 2023 American MHOI is down three points from 86 last month to 83 (negative/pessimistic), driven primarily by a grim assessment of the state of the economy and its outlook as the debt ceiling showdown returns from last June—this time worsened by a Congressional quagmire caused by the unprecedented ouster of Speaker Kevin McCarthy.

The September 2023 American MHOI is down one point from last month to 86 (negative/pessimistic). What’s notable is that there’s an apparent juxtaposition between the dour view from the front porch and the August reported lagging indicators that suggest a strong economy:

The August 2023 American MHOI is up two points from last month’s sounding to 87 (negative/pessimistic). While there are apparent signs of both a robust consumer pocketbook and a roaring economy, many continue to struggle to make ends meet.

A Forbes/Maru Public Opinion poll finds half of Americans believe food costs will be even higher than today six months from now, with those in the supply chain getting the most blame for high prices.

The July 2023 American MHOI is down one point from last month’s sounding to 85 (negative/pessimistic).

The index has been relatively flat since the start of 2023, having hovered between 84 and 87 with no clear trend

A new Forbes/Maru Public Opinion poll finds that more Americans say they’re worse than better off compared to four years ago and many will struggle to make ends meet over the months to come—the highest level recorded since July 2020. And, despite half of Americans being worried about day-to-day finances—surging from last months sounding—when they are asked which of the two main parties would be best for their pocketbook, the Democrats get the nod over their Republican counterpart.

A new Forbes/Maru Public Opinion poll finds majority of Americans fear the possibility of a recession in the US over the next six months with job loss expectations up a whopping nine percentage points in a month.