Technology and market researchers in unison

As a market researcher, I’m asked repeatedly by clients whether technology is our industry’s friend or foe. Indeed, over the past 10 years, the sheer speed of external technological developments has left many questioning whether the industry that we know and love will soon be rendered obsolete.

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Megan Paul
Maru Group promotes Demitry Estrin

23 October 2017 - Maru Group , the technology-enabled market and customer insights company, today announces the promotion of Demitry Estrin to Chief Operating Officer of Maru/Matchbox with immediate effect. His appointment to the role further strengthens Maru/Matchbox’s operational capabilities, supporting the business’ continued growth. 

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Monica Low
Building a transatlantic company in 2017

2016 will be remembered as a year characterised by political and economic instability on both sides of the Atlantic – with shock victories for the campaign for Britain to leave the European Union and President Trump confounding the pollsters and market analysts alike.

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Megan Paul
Maru Group's Ged Parton is reinventing the professional services industry

I spend a lot of time talking to businesses, naturally. And in the digital era, it’s startling to learn of the archaic methods and infrastructure firms still use to deliver vital insights.

Outperforming competitors – being one step ahead of the game using smart data – should be a priority. And yet, through either insouciance, intransigence, or being set in their ways, firms battle on with technology better suited to a museum.

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Monica Low
Buy and build- a strategy for success

Over the last decade there has been a surge in the popularity of companies pursuing a “buy-and-build” strategy as a means of acquiring rapid revenue growth and penetrating markets that have relatively high barriers to entry. This charge has been led primarily by companies backed by private equity, which have been quick to realise the strategy’s potential for value creation.

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Megan Paul
Maru/Matchbox promotes Derek Matisz

10 August 2017 - Maru/Matchbox today announces the promotion of Derek Matisz to Senior Vice President, Platform Operations, with immediate effect.

Derek has been with Matchbox for more than six years. Prior to that he spent five years at Ipsos in a variety of management roles. Before entering the insights services industry Derek honed his management skills at McDonalds Corporation.

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Monica Low
Maru Group boosts Group Global Executive Committee with internal promotions

Southampton, 17 July 2017 - MARU Group (“MARU” or “the Group”), the technology-enabled market and customer insights group, today announces the promotions of Sarah Redford to MARU Group Chief People Officer and Carlos Palacio to MARU Group Chief Information Officer. Sarah and Carlos will join CEO Ged Parton, CTO Shane Wright and newly-appointed CFO Heather McRae on the Group Global Executive Committee. The promotions support the Group’s continued expansion across the UK and North America with its recent acquisition of SynGro.

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Monica Low
Maru Group further enhances its technology platform through the acquisition of SynGro

Southampton, 10 July 2017 - MARU Group (“MARU” or “the Group”), the technology-enabled market and customer insights group, has acquired leading Customer Experience technology company SynGro (“the Company”) for an undisclosed sum. Following the acquisition, SynGro will be rebranded to Maru/SynGro and its management team will remain with the Company to oversee its development and integration into the Group’s technology platform.

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Monica Low
Maru Group appoints Chief Financial Officer

Southampton, 03 July 2017: MARU Group (“MARU” or “the Group”), the technology-enabled market and customer insights group, today announces the appointment of Heather McRae as Chief Financial Officer (CFO) with immediate effect. This appointment further strengthens the Group’s operational expertise, as it pursues its acquisitive growth strategy.

Heather brings over 25 years’ experience in the financial services sector, in numerous senior finance positions. Heather joins from the Group’s portfolio company, Maru/edr, where she was appointed CFO in February 2016.

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Monica Low
Maru Group set for $100m Turnover

Southampton-based Maru Group is eyeing a turnover of $100m this year as part of its ongoing acquisitive expansion plan.

Established in 2016 by Ged Parton, Maru Group is a market and customer insights company which is backed by Primary Capital Partners. The business recently acquired survey platform Usurv, which will be rebranded to Maru/Usurv.

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Monica Low
Maru Group acquires North America Research and Consulting division of Vision Critical

SOUTHAMPTON, UK – MARU Group has now closed the transaction and acquired Vision Critical’s North American spin off research consulting division, Vision Criticial Research and Consulting. The new business will operate as a standalone entity within MARU Group as maru/vcr&c, under the leadership of the current VCR&C (formally Vision Critical Research and Consulting) executive team. The expertise and success of VCR&C and its people in both insight services and insight technology make them an ideal fit for MARU Group’s continued expansion.

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Monica Low
Maru Group appoint agency renowned CFO Steve Ducat

MARU Group have announced the hiring of senior Chief Financial Officer Steve Ducat.

Steve is highly skilled and experienced demonstrated by his most recent role as CFO – UK & Nordics for full service advertising agency Publicis Worldwide. Steve brings with him a wealth of expertise and sector knowledge having previously held senior financial positions at market research agencies TNS and Research International.

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Monica Low