Maru Group Appoints Strategic Marketing Leader, Natalie Cousens, as SVP, Global Marketing Director

London, 17 June 2019: Maru Group (“Maru” or “the Group”), the technology-enabled market research and customer insights Group, today announces the appointment of Natalie Cousens as SVP, Global Marketing Director. With over 20 years of experience, Natalie has worked with senior business leaders to create and deliver clear and compelling campaigns that increase market awareness, drive growth and engage people—both inside and outside the organization.

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Megan Paul
Maru Group harmonises advisory insights businesses under the Maru/Matchbox brand

SOUTHAMPTON – 8 April 2019; Maru Group (“Maru” or “The Group”), the technology-enabled market research and customer insights company, today announces the alignment of Maru/edr to the group’s wider advisory insights brand, Maru/Matchbox.

Following the recent announcement of Maru/Moto—the group’s Latin American business—becoming part of the professional services brand, Maru/edr will also align to become Maru/Matchbox. The change will better strengthen and integrate the company’s multi-market offer and technology across North American, Latin American and European offices.

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Megan Paul
Latin America Business to Join the Maru/Matchbox Brand and Team

TORONTO – March 18, 2019Maru Group (“Maru” or “the Group”), the technology-enabled market research and customer insights company, today announced the name change of its business in Latin America from Maru/Moto to Maru/Matchbox—the North America business name.

The name change will better strengthen and integrate the company’s offer and technology across offices in South and North America.

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Megan Paul
Maru/Matchbox Launches Must Read Book for Insights Professionals

Toronto, Ontario, October 25, 2018Maru/Matchbox, a sector-focused consumer intelligence firm, has published a must-read book for the market research sector, The Insights Revolution: Questioning Everything. Authored by Andrew Grenville, Chief Research Officer of Maru/Matchbox, The Insights Revolution, brings together over 30 interviews with leading insights professionals, marketers and strategists from around the world to present a radical call to action for the industry.

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Michael Cusden
Maru Group appoints Americas CFO

London, 3 October 2018 - Maru Group (“Maru” or “the Group”), the technology-enabled market research and customer insights Group, today announces the appointment of Philip Jones as Chief Financial Officer of its operations in the Americas. With over 21 years of financial experience across a variety of industries, Philip is well-versed in building, strengthening and leading corporations’ financial operations. He will work closely with Group CFO, Heather McRae, to lead the financial activities of Maru in Canada, Latin America and the U.S. His appointment closely follows Maru’s recent acquisition of cutting-edge social listening software, Lissted, and further strengthens the Group’s senior management team and Maru continues to grow internationally.

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Megan Paul
Maru Group acquires social listening software Lissted

London, 19 September 2018Maru Group (“Maru” or “the Group”), the technology-enabled market and customer insights Group, today announces its acquisition of Lissted, the cutting-edge social listening software. The integration of the software into Maru is the latest in a number of significant developments for the Group and will enhance its capabilities, enabling it to remain at the forefront of digital insights.

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Megan Paul
Maru Group appoints Chief People Officer

London, 17 July 2018: Maru Group (“Maru” or “the Group”), the technology-enabled market research and customer insights Group, today announces the appointment of Dina Plahouras as Chief People Officer. With over 25 years of experience in Human Resources, Dina is an expert in driving organisation change and has enabled the strategic development of numerous businesses through the creation and implementation of human capital practices. Her appointment bolsters the capabilities of Maru as the Group continues its impressive growth trajectory.   

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Megan Paul
Why this UK market research firm is heading into Latin America

[Source: Growth Business Co UK] Despite being just two years old, UK market research company Maru Group has been embarking on an impressive global push. It has snapped up companies under its platform to help it disrupt the market research sector since getting backing from private equity firm Primary Capital Partners. Here, directors Ged Parton and Rob Berger explain why the company decided to buy Latin American market research panel Tu Cuentas.

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Megan Paul
Maru/Blue expands into the UK market

London - 2 July 2018: Maru Group (“Maru” or “the Group”), the technology-enabled market and customer insights group, today announces the expansion of Maru/Blue into the UK market through the appointment of Paul Williams. Based in Southampton, Paul will oversee the development of Maru/Blue’s UK operations as Managing Director.

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Megan Paul
Maru Group CEO Ged Parton on Navigating the Future of Data

[Source: MediaVillage] "Data, data everywhere and much too much to drink" could be the resounding verse of many a company right now.  Across industries, business professionals are navigating new and different data streams, but from which is it actually safe to drink?  Enter Ged Parton, Chief Executive Officer of Maru Group.  With a storied career in consumer insights, serving as head of Synovate, Ipsos and now Maru, Ged is acutely aware of this challenge.  "Businesses can be overwhelmed by the number of available data sources," he says.  "They want to use information to inform decisions, but the data is not always packaged in a way that can be easily manipulated."

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Megan Paul
Maru Group acquires Hispanic panel Tú Cuentas

London, 18 June 2018 – Maru Group (“Maru” or “the Group”), the technology-enabled customer insights company, today announces Maru/Blue’s acquisition of Tú Cuentas, a Hispanic research panel targeting Spanish speaking communities in the U.S. The addition of Tú Cuentas to Maru/Blue’s range of Market Research Online Communities will significantly strengthen the company’s research capabilities with the Hispanic population.

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Megan Paul
How To Stay Innovative Post-Acquisition

[Source: Minutehack] It's easy to lose impetus when your business is acquired - here's how to keep the creative spark alive.

A strong capacity for innovation is fundamental to any organisation’s growth strategy. From devising ground-breaking ideas or products to discovering new market segments, creative thinking is often what enables companies to retain a competitive edge.

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Megan Paul
Meet the founder of Maru Group

[Source: Just Entrepreneurs] Maru has become an incubator for technological innovation within the sector - a foundation and catalyst for growth. We have acquired four fantastic and very diverse companies since we founded the Group in 2016, but rather than merging them into one unit, we have enabled the companies to flourish independently and retain their own individual cultures and identities. Whilst each firm has its distinct capabilities, our portfolio is united by a common belief in the value of technology-led research and an ability to rapidly aggregate and analyse data, providing clients with meaningful insights in real-time.

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Megan Paul
Maru Group expands into LatAm

London, 30 April 2018 - Maru Group (“Maru” or “the Group”), the technology-enabled market and customer insights group, today announces the expansion of its team and the opening of a new office in Buenos Aires, to support its growth in the LatAm market. The company will be led by market research professional, Daniel Finder who has over 20 years’ experience in the industry.

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Megan Paul
Maru/Edr appoints Chief Executive Officer

Southampton, 26 April 2018: Maru/Edr today announces the appointment of Gary Topiol as Chief Executive Officer (CEO) with effect from 21 May 2018. Having worked in the market research and customer experience sector for over 20 years, Gary brings with him an impressive track record in overseeing companies’ growth and geographical expansion.

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Megan Paul
Maru Group launches Maru/Blue

London, 24 April 2018: Maru Group (“Maru” or “the Group”), the technology-enabled market and customer insights group, today announces the launch of Maru/Blue, a dedicated business providing brands with access to high quality known respondents from market communities across Canada and North America. The company will be headquartered in Toronto and led by Rob Berger who will report directly to Ged Parton, CEO of Maru Group.

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Megan Paul
Technology and market researchers in unison

[Source: Research Live] As a market researcher, I’m asked repeatedly by clients whether technology is our industry’s friend or foe. Indeed, over the past 10 years, the sheer speed of external technological developments has left many questioning whether the industry that we know and love will soon be rendered obsolete.

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Megan Paul