Maru Group expands into LatAm

London, 30 April 2018 - Maru Group (“Maru” or “the Group”), the technology-enabled market and customer insights group, today announces the expansion of its team and the opening of a new office in Buenos Aires, to support its growth in the LatAm market. The company will be led by market research professional, Daniel Finder who has over 20 years’ experience in the industry.

The company will act as a hub for the Group in LatAm, offering a full range of products and services from across the Group. The combination of Maru’s cutting-edge proprietary technologies and its advisory expertise are perfectly suited for a market which is undergoing a fast-paced adoption of technology and growing demand for relevant insights, delivered at speed.

This development marks the latest phase in the expansion of the Group which recently launched Maru/Blue, a dedicated business providing brands with access to high quality known respondents from market communities across Canada and North America.

Ged Parton, CEO of Maru Group, said: “Expanding Maru’s offering to South America was a natural progression in the Group’s growth trajectory and addresses the needs of many of our clients operating within the region, where there is currently limited provision of the end-to-end services that we offer. The demand for our multi-lateral expertise and services is a clear demonstration of the continued success of the Group in providing our clients with high quality insights.”

Daniel Finder, CEO of Maru Group Latin America, added: “There is clear market opportunity for Maru’s products and services in LatAm, where customers are often limited to traditional market research methods. The combination of Maru Group’s innovative technologies and advisory insight will provide clients with fast, agile and cost-effective services underpinned by a talented team and a cutting-edge tech platform.”

 

For further information, contact:

  • Lucinda Alderson
  • Hawthorn Advisors
  • +44 (0) 20 3745 4960
  • l.alderson@hawthornadvisors.com

 

About Maru Group

Maru Group (“Maru” or “The Group”) is a technology-enabled market and customer insights company, whose brands are leading the way in the provision of research, insight and advisory services powered by cutting-edge technology and innovation. The Group is quickly emerging as an exciting challenger brand, disrupting the traditional market research and insights industry.

Established in 2016 by industry veteran Ged Parton, Maru uses in-depth knowledge of industry sectors and its state-of-the-art technologies to equip its clients with targeted and relevant insights at speed. These insights enable Maru’s clients to adapt their corporate strategy and innovate quickly to stay ahead of the competition.

The Group is developing a portfolio of market-leading companies with growth characteristics, talented management teams and collaborative cultures that prize intellectual generosity.

Maru is backed by Primary Capital Partners LLP, a UK-based provider of private equity finance for high potential and growth companies.

 

Megan Paul