Maru Group launches Maru/Blue
London, 24 April 2018: Maru Group (“Maru” or “the Group”), the technology-enabled market and customer insights group, today announces the launch of Maru/Blue, a dedicated business providing brands with access to high quality known respondents from market communities across Canada and North America. The company will be headquartered in Toronto and led by Rob Berger who will report directly to Ged Parton, CEO of Maru Group.
Formerly part of Maru/Matchbox, Maru/Blue is focused on providing access to deeply engaged, well-curated respondents who feed-back actionable insights to businesses and brands. The quality of these responses subsequently enables clients to make better-informed decisions about their business strategies. Maru/Blue’s communities include Maru Voice Canada (formerly operating as the Angus Reid Forum) and Springboard America.
Ged Parton, CEO, Maru Group, commented: “The Blue business has exceptional foundations given the size of our active respondent base and the deep longitudinal history. By providing access to relevant, quality, well-profiled market communities, Maru/Blue is able to provide our clients with rapid and effective insights to guide their business strategies.”
Rob Berger, Managing Director, Maru/Blue, added: “At Maru/Blue we have an unwavering focus on quality and reliability and are committed to providing our clients with sharp and timely insights. I am excited to be leading the team into this next phase of our development and look forward to working closely with the Group as we continue to expand our range of services further.”
For further information, contact:
- Lucinda Alderson
- Hawthorn Advisors
- +44 (0) 20 3745 4960
About Maru Group
Maru Group (“Maru” or “The Group”) is a technology-enabled market and customer insights company, whose brands are leading the way in the provision of research, insight and advisory services powered by cutting-edge technology and innovation. The Group is quickly emerging as an exciting challenger brand, disrupting the traditional market research and insights industry.
Established in 2016 by industry veteran Ged Parton, Maru uses in-depth knowledge of industry sectors and its state-of-the-art technologies to equip its clients with targeted and relevant insights at speed. These insights enable Maru’s clients to adapt their corporate strategy and innovate quickly to stay ahead of the competition.
The Group is developing a portfolio of market-leading companies with growth characteristics, talented management teams and collaborative cultures that prize intellectual generosity.
Maru is backed by Primary Capital Partners LLP, a UK-based provider of private equity finance for high potential and growth companies.