Maru/Edr appoints Chief Executive Officer

Southampton, 26 April 2018: Maru/Edr today announces the appointment of Gary Topiol as Chief Executive Officer (CEO) with effect from 21 May 2018. Having worked in the market research and customer experience sector for over 20 years, Gary brings with him an impressive track record in overseeing companies’ growth and geographical expansion.

Gary joins Maru/Edr from Nudge Rewards, the technology-based employee engagement company, where he has worked since 2016. Prior to this Gary worked at Empathica, the consumer experience company in senior positions such as Managing Director first of its UK and then EMEA operations. Gary stayed with the company following its acquisition by Mindshare and subsequent transition into InMoment, leading the company’s international business activities post-merger.  

He has a wealth of experience in the market research sector, having also held the positions of COO of Mystery Shopping at GfK NOP and Technical Director of Mystery Shopping at NOP World. Gary began his career at BEM. He holds an MBA in Business from Carnfield School of Management.

Ged Parton, CEO of Maru Group, said: “I am delighted to welcome Gary to Maru/Edr. He is widely recognised as a leading figure within the sector who has invaluable experience across a number of geographies. I have no doubt his leadership will play a vital role in the continued growth and success of the company.”

Gary Topiol said, “I am excited to join Maru/Edr. Since its foundation, the company has established itself as a leading provider advisory insight powered by cutting-edge technology and innovative products. It’s a fantastic time to be joining the team and I look forward to leading the company through the next stages of its development.”


For further information, contact:

  • Lucinda Alderson
  • Hawthorn Advisors
  • +44 (0) 20 3745 4960


About Maru Group

Maru Group (“Maru” or “The Group”) is a technology-enabled market and customer insights company, whose brands are leading the way in the provision of research, insight and advisory services powered by cutting-edge technology and innovation. The Group is quickly emerging as an exciting challenger brand, disrupting the traditional market research and insights industry.

Established in 2016 by industry veteran Ged Parton, Maru uses in-depth knowledge of industry sectors and its state-of-the-art technologies to equip its clients with targeted and relevant insights at speed. These insights enable Maru’s clients to adapt their corporate strategy and innovate quickly to stay ahead of the competition.

The Group is developing a portfolio of market-leading companies with growth characteristics, talented management teams and collaborative cultures that prize intellectual generosity.

Maru is backed by Primary Capital Partners LLP, a UK-based provider of private equity finance for high potential and growth companies.


Megan Paul