Whitepaper
THE BUYER’S GUIDE TO MARKET RESEARCH SOLUTIONS:
ACHIEVING AGILITY WITHOUT COMPROMISE.
Choosing the right insight solution for your needs
The insights industry has been evolving, and this transformation has accelerated. As many market research firms continue to focus on their strengths (quantitative, qualitative, do-it-yourself (DIY), agile, advisory services, modeling, strategy, etc.), many brands retain a roster of approved agencies to obtain the software and expertise their projects require. With the use of multiple agencies, fragmentation of data and increased difficulty in leveraging past findings can result.
This traditional approach to executing projects may lead to unnecessary delays and missed opportunities. As people continue to move to online shopping in greater numbers, the marketplace has been reborn. Brands need high-quality integrated analysis to understand the impact of this ongoing phenomenon, and they need it quickly. This buyer’s guide will help you navigate the many options available for generating insights and help you avoid the pitfalls.
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Public Opinion Poll
We deliver insights into citizen-consumer attitudes, opinions, & behaviors. We snap polls for collaborative media partners & clients alike. Read our latest public releases.
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Maru Insights Blog
Learn how Maru’s enterprise software ecosystem uses data to discover insights and hear directly from our advisory experts on the latest industry trends, gaps, & opportunities.
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Maru Research Papers
Want a more in-depth look into our research? Hear from our experts on how Maru provides data-driven, scalable solutions to meet our client’s insight needs.