Whitepaper
HOW TO CREATE THE IDEAL SELF-SERVE CHECKOUT CX:
ENABLING DEEPER, FASTER INSIGHTS FOR IMPROVED CUSTOMER EXPERIENCE OUTCOMES.
Optimizing the self-serve checkout experience.
With the objective of defining how to elevate the retail customer experience (CX), Maru used the Instant Qualitative capabilities built into our comprehensive insights software platform to run a short-term community over three days. Enabled by this technology, we explored common in-store retail shopping scenarios, using a number of qualitative techniques and capabilities to uncover insight into what the ideal CX looks and feels like.
This paper uses qualitative tools to explore deeper insights into the issue of self-serve checkouts, which are often raised within our retail CX programs as a hotspot area where customers experience frustration. Retailers who are using or trialing self-checkout technology will benefit from this data on both how customers are using self-checkout and the pitfalls they often encounter.
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