USING SYSTEM 1 TO REVEAL

For the majority of every day decisions the brain uses System 1, rather than taking the time and effort to think purely rationally. In short, we hardwire shortcuts so we don’t have to think deeply about every decision, and this shortcut process is tied to automatic emotional feelings.

So, any attempt at understanding why people do what they do, needs to uncover this non-conscious decision making to reveal the true drivers of our decisions.

Maru has a new solution, utilizing its proprietary software platform, which can support traditional research by revealing peoples non-conscious thoughts and feelings to build a complete picture of why we do what we do.

Learn more about how we use this solution to reveal what makes a brilliant dining experience.

Download today.