Whitepaper
THE BUYER’S GUIDE TO MARKET RESEARCH SOLUTIONS:
ACHIEVING AGILITY WITHOUT COMPROMISE.
Choosing the right insight solution for your needs
The insights industry has been evolving, and this transformation has accelerated. As many market research firms continue to focus on their strengths (quantitative, qualitative, do-it-yourself (DIY) agile, advisory services, modeling, strategy, etc.), many brands retain a roster of approved agencies to obtain the software and expertise their projects require. With the use of multiple agencies, fragmentation of data and an increased difficulty in leveraging past findings can result.
This traditional approach to executing projects may lead to unnecessary delays and missed opportunities. As people continue to move to online shopping in greater numbers, the marketplace has been reborn. Brands need high-quality integrated analysis to understand the impact of this ongoing phenomenon, and they need it quickly. This buyer’s guide will help you navigate the many options available for generating insights and help you avoid the pitfalls.