Maru/Blue expands into the UK market

London - 2 July 2018: Maru Group (“Maru” or “the Group”), the technology-enabled market and customer insights group, today announces the expansion of Maru/Blue into the UK market through the appointment of Paul Williams. Based in Southampton, Paul will oversee the development of Maru/Blue’s UK operations as Managing Director.

Headquartered in Toronto, Maru/Blue is a premium quality data services firm that provides brands with access to insights from deeply-engaged respondents. The company equips its customers with insights from several market communities across Canada and the U.S. including Springboard America, Maru Voice Canada and the recently acquired Hispanic panel, Tú Cuentas. Maru/Blue’s expansion into the UK market will extend Maru/Blue’s services to a new geographic market that offers significant growth opportunities.

Paul brings over 30 years’ experience in the market research industry to Maru, having held a number of senior positions during his career including Managing Director of M3 Global Research, a leading healthcare data collection company; Business Development Director at E-Tabs, a leading software provider to the market research industry; and Managing Director of Lorien Plc, a market research company specialising in the provision of customer satisfaction research. Prior to joining Maru/Blue Paul worked as a free-lance consultant, advising senior management teams of organisations from a variety of different industries. 

Ged Parton, CEO of Maru Group, said: “We are excited to announce the expansion of Maru/Blue to the UK, a key geographic market with significant opportunities for growth. Paul’s wealth of experience and knowledge of the local market makes him the perfect choice to lead and develop Blue’s UK operations. We are thrilled to have him on board.”

Paul Williams added: “I am delighted to be joining Maru/Blue at this exciting point in its growth trajectory. It is an excellent company that equips its clients with quality, fast and reliable community insights. I look forward to working closely with my colleagues in North America as we drive the growth of the company in the UK.”


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About Maru Group

Maru Group (“Maru” or “The Group”) is a technology-enabled market and customer insights company, whose brands are leading the way in the provision of research, insight and advisory services powered by cutting-edge technology and innovation. The Group is quickly emerging as an exciting challenger brand, disrupting the traditional market research and insights industry.

Established in 2016 by industry veteran Ged Parton, Maru uses in-depth knowledge of industry sectors and its state-of-the-art technologies to equip its clients with targeted and relevant insights at speed. These insights enable Maru’s clients to adapt their corporate strategy and innovate quickly to stay ahead of the competition.

The Group is developing a portfolio of market-leading companies with growth characteristics, talented management teams and collaborative cultures that prize intellectual generosity.

Maru is backed by Primary Capital Partners LLP, a UK-based provider of private equity finance for high potential and growth companies.

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About Maru/Blue

Maru/Blue is a premium quality data services firm that provides reliable global data connections for brands, agencies, and market research. We create value for our clients by connecting them with expertly profiled known respondents. The result? Reliable, reproducible insights. We deliver instant access to the general population, specific markets, and your or your competitor’s customers.

We began disrupting the market community industry in 2000. Our market communities broke new ground, adding depth and richness to clients’ understanding of what motivates their customers and shapes their markets. Now, as part of the Maru Group, we continue to provide reliable global data connections for agencies, brands, and market research firms.

Springboard America, and Maru Voice Canada, established more than a decade ago, are a testament to our commitment and depth of engagement. More recently we developed the Maru Voice Business Canada and Springboard America Business Forum, both an excellent source for business to business research, and acquired Hispanic panel, Tú Cuentas.

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Megan Paul