Maru Group appoints Chief People Officer

London, 17 July 2018: Maru Group (“Maru” or “the Group”), the technology-enabled market research and customer insights Group, today announces the appointment of Dina Plahouras as Chief People Officer. With over 25 years of experience in Human Resources, Dina is an expert in driving organisation change and has enabled the strategic development of numerous businesses through the creation and implementation of human capital practices. Her appointment bolsters the capabilities of Maru as the Group continues its impressive growth trajectory.   

Dina joins Maru Group from Weston Foods, a leading North American bakery with over 4,000 employees. Having joined the company in 2006 as a Human Resources Manager in Ontario, Dina was promoted to the role of Regional and National Human Resources Director in Canada before being promoted again to Senior Director of Organisational Change Management in June 2017. In this role Dina was responsible for the development and implementation of change management initiatives across the North American business to support the transformation of the company’s business environment.

Prior to Joining Weston Foods, Dina held several managerial positions in companies including Magna International and Fortune 500 companies Cinram and Carpenter Canada. She graduated from York University, Toronto with a bachelor’s degree in Psychology and Social Sciences and holds a Post Graduate Honour Diploma in Human Resources Management from Seneca College of Applied Arts and Technology.

Ged Parton, CEO of Maru Group, said: “We are delighted to welcome Dina to Maru. She has an excellent track record in leading and developing strategic HR programmes and a proven ability to drive collaboration that fosters innovative cultures across large organisations. We are committed to developing and supporting talent across Maru; and as Chief People Officer, Dina will play an integral role in upholding these values across the Group as it continues to grow both organically and through acquisition.”


For further information, contact:

  • Caitlin Griffith
  • Hawthorn Advisors
  • +44 (0) 20 3745 4960


  • Daniel Rolle
  • Hawthorn Advisors
  • +44 (0) 20 3745 4960


About Maru Group

Maru Group (“Maru” or “The Group”) is a technology-enabled market and customer insights company, whose brands are leading the way in the provision of research, insight and advisory services powered by cutting-edge technology and innovation. The Group is quickly emerging as an exciting challenger brand, disrupting the traditional market research and insights industry.

Established in 2016 by industry veteran Ged Parton, Maru uses in-depth knowledge of industry sectors and its state-of-the-art technologies to equip its clients with targeted and relevant insights at speed. These insights enable Maru’s clients to adapt their corporate strategy and innovate quickly to stay ahead of the competition.

The Group is developing a portfolio of market-leading companies with growth characteristics, talented management teams and collaborative cultures that prize intellectual generosity.

Maru is backed by Primary Capital Partners LLP, a UK-based provider of private equity finance for high potential and growth companies.

For more information please visit:


Megan Paul