Maru Group the leading technology-enabled professional services firm announces the acquisition of eDigitalResearch

LONDON, 2016 – MARU Group, the technology-enabled professional services firm announces the acquisition of eDigitalResearch.

MARU Group is headed by Ged Parton, who has most recently held Global CEO roles in Synovate and Ipsos, and is backed by an investor group led by Primary Capital Partners LLP.

Today’s announcement of the acquisition of the Voice of Customer intelligence and software leader eDigitalResearch is a key step in MARU Group’s vision to become an international insights pioneer. The acquired business comprises 146 professionals in Hedge End, Southampton, serving a range of clients in multiple industries and markets. All current eDigitalResearch (edr) employees will retain their roles in the new independent company.

Following the close of this transaction the new independent business will operate under the name maru/edr.

"Our vision with MARU Group is to build a new kind of professional services firm with technology in its DNA,” said Ged Parton, CEO of MARU Group. "The acquisition of eDigitalResearch is an important step to achieve this vision. The company has an outstanding technology backbone developed under the leadership of Shane Wright who will become MARU Group CTO”.

Ged Parton elaborated "This technology will be an integral part of the MARU Group technology ecosystem. We see tremendous potential in the deep talent in the edr team and believe the combination of technology and advisory skills can deliver our client promise of fast and strategic customer feedback”.

Transaction details: The terms of this transaction are not being disclosed.

About Maru Group: MARU Group is a technology enabled professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight and advisory services to large enterprises across a broad spectrum of industries and markets. Founded in 2016, MARU Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Led by market intelligence industry veteran Ged Parton, MARU Group is backed by Primary Capital Partners LLP, a United Kingdom-based provider of private equity finance for high potential and growth companies.

About eDigitalResearch: Headquartered in Hedge End, Southampton eDigitalResearch is a market leading Voice of Customer business with its own proprietary technology infrastructure. Founded in 1999 by Chris Russell and Michelle Fuller the business serves blue chip client companies in multiple markets around the world. An early pioneer in online research, the eDigitalResearch team has achieved national recognition for its deep expertise in customer feedback, understanding of customer experience and online shopping behaviour.

Monica Low