Ged Parton


Ged Parton is a veteran in the market intelligence industry, who has most recently held Global CEO roles at Synovate and Ipsos. A highly respected thought leader, Ged regularly publishes thought provoking material and can be seen on stage at events, including chairing the ESOMAR Congress in 2011.

With a strong grounding across a broad spectrum of research disciplines and success at a global level Ged is passionate about guiding Maru Group’s vision to be an international insights pioneer. Based on his varied experience Ged understands that technology can and should be used to facilitate the fast and efficient delivery of information and intelligence and has therefore placed technology firmly at the core of Maru Group’s DNA.

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Carlos Palacio


Carlos joined Maru/Matchbox during its creation in 2016 as Chief Information Officer. In this role, Carlos oversees all aspects of the Maru Group's information services needs including systems, infrastructure, security and support. Carlos is a strategic and business-savvy IT executive with 20 years of global experience leading IT/IS strategy and operations including infrastructure, applications, ERP implementations and project management. He has worked internationally and managed multimillion-dollar capital and operational budgets in multiple industries including non for profit, health, food manufacturing, technology and telecommunications.

He has extensive expertise in systems architecture and implementing enterprise-level infrastructure solutions for public and private corporations looking to integrate technology as part of their core product offering. Carlos brings particular focus to designing and implementing cost-effective enterprise solutions with the functionality, flexibility and scalability to meet the needs of organizations with sophisticated user and client demands. He is adept at bi-modal IT, managing bottom-line performance by aligning information technology with business objectives, as well as fluid innovation.

He is a strong leader empowering a diverse and skilled team of remote and in-house staff with the tools, knowledge and opportunities to become high-impact contributors. Carlos holds a B.ASc. Systems and Computer Engineering from Universidad de los Andes and received his Masters’ in Electrical Engineering from University of Windsor. Carlos is also a member of the Board of Directors for the CIO Association of Canada.


Sarah Redford


For the Maru Group, Sarah oversees the company’s People strategy and delivery across multiple teams located in Toronto, New York, Chicago, San Francisco, Los Angeles and Vancouver. With 19 years of Human Resources experience, Sarah is a passionate leader focused on developing and implementing HR initiatives aligned with the business strategy to improve performance in a high growth business.

Her areas of expertise include talent strategy, mergers & acquisitions, executive coaching, performance management and organizational effectiveness. Prior to joining Maru/Matchbox, Sarah was the Talent Management Director for Avanade Inc.’s North American team and helped create and build the Canadian business from inception. Sarah’s experience spans industries such as the technology sector and consulting.

Sarah holds a Bachelor of Arts degree in Sociology from the University of British Columbia and a Human Resource Management Certificate from Ryerson University.


Heather McRae


Heather was appointed Chief Financial Officer of Maru Group in July 2017, having previously held the same position at the Group’s portfolio company Maru/edr since February 2016.
With more than 25 years of experience, Heather has held a variety of senior positions across a number of industries.  Prior to joining Maru/edr, Heather was Finance Director at Recruitment firm Harris Hill Ltd., Group Finance Director at UK FTSE 350 company Alpha Airports Group and a senior manager at leading professional advisory firm PwC.
Heather qualified as a Chartered Accountant after graduating with a BSc in Accountancy and Business Mathematics from the University of Dundee.


Shane Wright


For fifteen years, Shane has been at the forefront of digital research, pioneering and developing a range of technical insight solutions, digital research software and features.

In 2001, Shane joined online insight specialists eDigitalResearch as the company’s lead technical developer and in that time created one of the world’s leading research platforms. He was the driver behind eDigitalResearch’s technical expansion, continuously building upon the company’s own proprietary technology infrastructure. His technical brilliance allowed the company to grow and work with global brands across a range of sectors due to its unique technical platform.

In 2016, Shane joined Maru Group as CTO and plays a key role in developing the firms’ technology ecosystem which forms the central hub for all Maru Group companies.


Board Members

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Anthony Gahan

Anthony is a founding member of Wyvern Partners, having previously held senior positions at Lehman Brothers and Flemings.

Anthony’s sector focus is on technology-enabled businesses – with a particular emphasis on data, insight services and financial technology. He also has extensive transaction experience of the industrial and distribution sectors with clients in the paper and packaging, speciality materials, engineering and building products sectors, as well as advising on transactions in a wide variety of other industries. He has advised on most types of public and private transactions including managing complicated formal sale processes in the public markets and leveraged transactions.

At Lehman Brothers Anthony was responsible for coverage of the European Industrial Sector whilst at Flemings his role encompassed global coverage with substantial exposure to Asia, Latin America and the Middle East. Prior to joining Flemings, Anthony worked at Charterhouse and NatWest.

Anthony is fluent in English, Spanish, French and Portuguese. He is non-executive Chairman of the International Property Securities Exchange (“IPSX”) and sits on the advisory board of The Global Partnership of Family Offices in London.

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Neil Wallace

Neil joined Deloitte in 1988 and trained as a chartered accountant, before moving into corporate finance in 1991. He began his investing career in 1995 whilst seconded to NatWest Ventures.

Neil joined Primary in 1997 as a Director, becoming Chief Investment Officer in 2003 and Managing Partner in 2012. Neil has worked on a number of our investments including Pegasus, PCL, Coffee Nation, InBond, Paperchase, Pacific Direct and Napier Turbochargers.

Although a relatively late convert to the sport, Neil is now an avid skier and has a keen interest in architecture. He graduated from the University of Cambridge with an MA in Medical Sciences.

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George Mrkonic

George Mrkonic is the Non-Executive Chairman of Paperchase Products Limited, London, UK, a retailer of cards, stationery, wrap and gifts in the UK, Europe and the Middle East. He also serves as Director of four public companies: Brinker International (NYSE), AutoZone, Inc. (NYSE), Pacific Sunwear of California, Inc. (NASDAQ) and Syntel (NASDAQ).

George graduated from Stanford University in 1974 with an MA and a BA in Economics and received an MBA from Harvard Business School in 1978.

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Graham Heddle

After graduating from Nottingham University with a degree in German and Spanish, Graham joined Barclays Bank’s Management Development Programme in 1990. In 1993 he was seconded to the investment banking division, BZW, where he worked initially in bond sales and trading.

In 1994 Graham joined the team charged with establishing a new sales and trading operation in Frankfurt. In 1998, having completed his MBA at INSEAD, Graham joined Barclays’ leveraged finance team with responsibility for private equity investors in Germany.

He returned to the UK in 2000 to join Primary. The investments Graham has been involved in include becom, The Works, Tobar Group, Paperchase and Maru Group.

Graham has a keen interest in modern languages and speaks fluent German.