Phenomenal growth via acquisition: Maru Group
[Source: GrowthBusiness] In a year within its launch, global market and customer insights company Maru Group, acquired three portfolio companies and has over 400 employees working across the US, Canada and the UK. CEO Ged Parton speaks to GrowthBusiness on this rapid growth and what lies ahead for the company.
Pushing Towards a $100m Turnover
[Source: Insider Media] Southampton-based Maru Group is eyeing a turnover of $100m this year as part of its ongoing acquisitive expansion plan.
Established in 2016 by Ged Parton, Maru Group is a market and customer insights company which is backed by Primary Capital Partners. The business recently acquired survey platform Usurv, which will be rebranded to Maru/Usurv.
Maru Group continues expansion with the acquisition of market research company Usurv
SOUTHAMPTON – Maru Group has acquired agile research technology platform Usurv ("the Company”) for an undisclosed sum; Usurv will subsequently be rebranded to MARU/USURV. Founders, Martin Bysh and Guy Potter will remain with the Company to oversee its growth trajectory and development.
Maru Group Lights Up Consumer Research Industry with Maru/Matchbox
TORONTO – Maru Group has rebranded its community insights research division as Maru/Matchbox™, a sector-focused consumer intelligence firm dedicated entirely to better client outcomes. The company has been operating as MARU/VCR&C since being acquired from Vision Critical in April of this year.
MARU/VCR&C Launches New Qualitative Insights Research Group, Further Strengthening Its Expertise in Community-Based Insights
SAN FRANCISCO – (September 15, 2016) – MARU/VCR&C, a leading innovator in the use of technology and insight communities for market research, has launched a new Qualitative Insights Center of Excellence designed to leverage a broad range of online technologies in developing deeper insight into consumer behavior.
MARU/VCR&C Launches Today as Part of the Growing MARU Group to Meet Market Demand for Research Consultants With Expertise in Insight Communities
April 5, 2016 – MARU Group has finalized the acquisition of the North American Research & Consulting Division of Vision Critical. The business will operate as MARU/VCR&C, a standalone entity within MARU Group.
Maru Group acquires North America Research and Consulting division of Vision Critical
SOUTHAMPTON, UK – MARU Group has now closed the transaction and acquired Vision Critical’s North American spin off research consulting division, Vision Criticial Research and Consulting. The new business will operate as a standalone entity within MARU Group as maru/vcr&c, under the leadership of the current VCR&C (formally Vision Critical Research and Consulting) executive team. The expertise and success of VCR&C and its people in both insight services and insight technology make them an ideal fit for MARU Group’s continued expansion.
Maru Group appoint agency renowned CFO Steve Ducat
MARU Group have announced the hiring of senior Chief Financial Officer Steve Ducat.
Steve is highly skilled and experienced demonstrated by his most recent role as CFO – UK & Nordics for full service advertising agency Publicis Worldwide. Steve brings with him a wealth of expertise and sector knowledge having previously held senior financial positions at market research agencies TNS and Research International.
Maru Group the leading technology-enabled professional services firm announces the acquisition of eDigitalResearch
LONDON, 2016 – MARU Group, the technology-enabled professional services firm announces the acquisition of eDigitalResearch.
MARU Group is headed by Ged Parton, who has most recently held Global CEO roles in Synovate and Ipsos, and is backed by an investor group led by Primary Capital Partners LLP.