Maru Group further enhances its technology platform through the acquisition of SynGro
Southampton, 10 July 2017 - MARU Group (“MARU” or “the Group”), the technology-enabled market and customer insights group, has acquired leading Customer Experience technology company SynGro (“the Company”) for an undisclosed sum. Following the acquisition, SynGro will be rebranded to Maru/SynGro and its management team will remain with the Company to oversee its development and integration into the Group’s technology platform.
SynGro is a leading provider of next generation Customer Experience reporting software. Established in 2004 and headquartered in Livingston, the Company serves a core customer base of blue chip corporates across a variety of sectors including industrial, telecoms & business services. In 2014, the Company developed an internationally recognised customer intelligence platform, SynGro Eye. The platform consolidates omni-channel customer data with financial, operational and CRM data, enabling clients to use this data to create customised intelligent reporting dashboards and gain real-time visibility of their customers.
The acquisition of SynGro will further enhance the Group’s existing technology platform, and follows the acquisitions of technology companies eDigitalResearch (rebranded to Maru/edr) in 2016 and Usurv (rebranded to Maru/Usurv) earlier this year. These proprietary, state-of-the-art technologies coupled with the Group’s in-depth knowledge of industry sectors uniquely deliver clients targeted and applicable insights, at speed.
Ged Parton, CEO of MARU Group, said: “MARU Group is committed to developing and adopting innovative technologies that enable the team to deliver fast accurate reporting andinsights for our clients. The incorporation of SynGro’s Customer Experience software into the Group’s platform will greatly enhance our intelligent reporting capability, as we seek to become a leading provider of technology-enabled market and customer insights.”
Keith Schorah, CEO of SynGro, said “The team at SynGro is very excited to be joining MARU Group. By leveraging MARU’s existing technology and advisory capabilities, we will be able to significantly enhance our own software offering and further expand our customer base both domestically and internationally"