Maru Group


A global portfolio of market-leading companies



Established in 1999 to help business measure and improve their customer experience, Maru/edr combines a unique combination of superior technology, advisory insight and vertical expertise.

Offering a flexible and innovative toolset to gain feedback from customers anytime, anywhere and on any device, Maru/edr’s platform is the backbone of Maru Group’s technology-focused insight and intelligence offering. Maru/edr operates across the UK and North America.



Acquired in 2016 from Vision Critical, Maru/Matchbox is a customer intelligence professional services firm with a vision to add value to its clients’ businesses through a unique combination of expertise in Insight Community platforms and sector-specific research consulting.



Founded in 2011, Usurv is an agile research technology company that has pioneered an approach to conducting real time market research, enabling users to conduct instant surveys, with immediate feedback.  Usurv’s platform automatically fields short form surveys to respondents, collecting, analysing and reporting the responses in a matter of hours, without the need for human intervention.



Established in 2004, SynGro is a leading Customer Experience technology company, headquartered in Livingston. It provides next generation Customer Experience reporting software to empower enterprises with the customer insight they need to drive profitable action and manage operational performance. SynGro’s clients collect and act on customer insight from more than 80 countries and in 30 different languages.