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MEDIA

Current News and Media items from the Maru Group

MARU Group continues expansion with the acquisition of market research company Usurv

SOUTHAMPTON – (February 2017) – Maru Group has acquired agile research technology platform Usurv ("the Company”) for an undisclosed sum; Usurv will subsequently be rebranded to MARU/USURV. Founders, Martin Bysh and Guy Potter will remain with the Company to oversee its growth trajectory and development.

Founded in 2011, Usurv is an agile survey platform, which provides immediate access to respondents from a network of 3rd party partner websites and sample providers, via online or mobile recruitment. The platform automatically fields short form surveys to those respondents, collecting, analysing and reporting the responses in a matter of hours, without the need for human intervention. The acquisition of Usurv offers the Group an opportunity to acquire a proprietary technology platform, and thereby enhance the service offering of its operating companies.

Following Primary Capital’s initial equity investment last year, MARU Group has been actively pursuing its acquisitive growth strategy, having made three acquisitions in the past year. Following the acquisitions of eDigitalResearch (rebranded to MARU/edr) and North America-based VCR&C (rebranded to MARU/Matchbox), the Group is consolidating its position as an upcoming player in the market research and insights market by further extending its capabilities. The Group, which recorded revenues of more than $50M in 2016 employs over 400 people.

Ged Parton, CEO of MARU Group, said: The ability to analyse data quickly and efficiently is of real importance to our clients and their business strategies. We’re excited about the strategic benefits this transaction will deliver to MARU Group, enabling us to provide our clients with an enhanced range of technologies, to complement our excellent advisory services.”

Martin Bysh, President of Usurv added: "We are delighted to join MARU Group. We believe in speed through automation, we wanted to work with a company that shares this vision and could help us realise our targets. As a financially sound, international Group with an extremely wide range of services that complement our own offering, MARU Group was clearly the leading choice.”

About Maru Group: MARU Group is a technology enabled professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight and advisory services to large enterprises across a broad spectrum of industries and markets. Founded in 2016, MARU Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Led by market intelligence industry veteran Ged Parton, MARU Group is backed by Primary Capital Partners LLP, a United Kingdom-based provider of private equity finance for high potential and growth companies.

Maru Group Lights Up Consumer Research Industry with Maru/Matchbox

TORONTO – (November 2, 2016) – Maru Group has rebranded its community insights research division as Maru/Matchbox™, a sector-focused consumer intelligence firm dedicated entirely to better client outcomes. The company has been operating as MARU/VCR&C since being acquired from Vision Critical in April of this year.

"Our new name reflects the energy we get from our insight and market communities by increasing investment in sector-focused research teams and their accompanying tools and techniques” said Ed Morawski, President of Maru/Matchbox. "More than ever, our goal is to shorten the distance between the business need and the ability of our clients to act with resolve.”

Approximately 250 Maru/Matchbox employees operate in offices in London, New York, San Francisco, Los Angeles, Chicago, Vancouver and Toronto.

"With today’s consumer standing at the center of commerce and communication, we want to provide our customers with deeper consumer relationships and senior, sector-focused research counsel to help light the way,” said Morawski. "To that end, we are evolving our solutions and launching new offerings such as our Qualitative Insights Research Group, B2B Communities, and new digital data-collection and reporting tools.”

Sectors addressed through the company’s best-in-class community insight research solutions include Consumer Packaged Goods; Retail, Media & Entertainment; Financial Services; Technology; Public Affairs; Agency; and Healthcare.

"Our work serves as a catalyst for business actions designed to improve market position,” said Ged Parton, CEO of MARU Group. "In today’s highly-fragmented marketplace, it is difficult for clients to see where their consumers are headed. Our work serves to light their way forward.”

About Maru/Matchbox:Maru/Matchbox, a Maru Group company, has been pushing the boundaries of the customer market insights space for over a decade. Unifying deep sector expertise with cloud-based customer insights communities, we take a results-focused, consultative approach to helping clients better understand what motivates their customers and influences their markets, so they can act decisively and win.

About Maru Group: MARU Group is a technology enabled professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight and advisory services to large enterprises across a broad spectrum of industries and markets. Founded in 2016, MARU Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Led by market intelligence industry veteran Ged Parton, MARU Group is backed by Primary Capital Partners LLP, a United Kingdom-based provider of private equity finance for high potential and growth companies.

Maru Group acquires North America Research and Consulting division of Vision Critical

SOUTHAMPTON, UK - April 04 2016 – MARU Group has now closed the transaction and acquired Vision Critical’s North American spin off research consulting division, Vision Criticial Research and Consulting. The new business will operate as a standalone entity within MARU Group as maru/vcr&c, under the leadership of the current VCR&C (formally Vision Critical Research and Consulting) executive team. The expertise and success of VCR&C and its people in both insight services and insight technology make them an ideal fit for MARU Group’s continued expansion.

VCR&C join Voice of the Customer specialists Maru/edr in the rapid growth of MARU Group and together will provide the customer intelligence information and insight services firm with expertise in the UK, Canada and US. VCR&C will continue to deliver engaging strategic outputs to its impressive client base of large enterprises through insight communities, as well as support other MARU Group North Amercian based projects.

Ged Parton, CEO of MARU Group explains, "This is an important next step towards our vision to become an truly international insights pioneer. Our focus at MARU Group is to build a new kind of professional services firm with technology at our core. With the acquisition of VCR&C, MARU Group companies will benefit from both advanced technology and research expertise – they’ll play an important part in delivering our client promise of fast and strategic customer insight”.

All current VCR&C employees (approximately 160 people distributed in offices across North America) will retain their roles in the new independent company and continue to serve all exisiting customers.

Shane Wright, MARU Group CTO, comments, "With the acquisition of VCR&C, we’re not only adding to our growing technology ecosystem but we’ve also gained the talent and knowledge of the current VCR&C team. As part of MARU Group, they’ll join others at existing MARU Group companies in becoming a key part of our mission to provide research, insight and advisory services driven by robust yet pioneering technology”.

Following the transaction, maru/vcr&c will work in close collaboration with Vision Critical via a value-added reseller and strategic partner agreement – including the continued support by the VCR&C team in managing future full service end-to-end insight community powered research projects. As independent companies, each will be positioned to excel with their unique yet complementary mandates, united by a shared objective of continuing to deliver world-class customer intelligence to leading brands across the globe.

Ged Parton summarises, "We’re excited by what this latest acquisition brings us – not only are we working with the outstanding talent and strong skillset of VCR&C but it also provides MARU Group with the foundation to grow and expand into new international territories”.

About Maru Group: MARU Group is a technology enabled professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight and advisory services to large enterprises across a broad spectrum of industries and markets. Founded in 2016, MARU Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Led by market intelligence industry veteran Ged Parton, MARU Group is backed by Primary Capital Partners LLP, a United Kingdom-based provider of private equity finance for high potential and growth companies.

About VCR&C:maru/vcr&c is a customer intelligence professional services firm with a vision to grow our clients’ business through a unique combination of expertise in Insight Community platforms and sector-specific research consulting. maru/vcr&c consultants have a deep heritage in both strategic insights consulting and disruptive insights technology and bring a unique level of expertise in delivering Insight Communities, community management, and advanced research consulting services to its global client base. Sector-specific consultants tailor community-based solutions to the unique needs of the industries they serve. By leveraging technology to simplify the process of collecting actionable insights, more time is available to focus on the implications and the distribution of intelligence that drives successful business strategy for our clients.

MARU Group appoint agency renowned CFO Steve Ducat

MARU Group have announced the hiring of senior Chief Financial Officer Steve Ducat.

Steve is highly skilled and experienced demonstrated by his most recent role as CFO – UK & Nordics for full service advertising agency Publicis Worldwide. Steve brings with him a wealth of expertise and sector knowledge having previously held senior financial positions at market research agencies TNS and Research International.

Ged Parton, CEO of MARU Group explains, "This is an important next step towards our vision to become an truly international insights pioneer. Our focus at MARU Group is to build a new kind of professional services firm with technology at our core. With the acquisition of VCR&C, MARU Group companies will benefit from both advanced technology and research expertise – they’ll play an important part in delivering our client promise of fast and strategic customer insight”.

Ged Parton, MARU Group CEO, said "We are delighted to have Steve on board. His notable sector knowledge and extensive understanding of the market research industry is a great asset as Maru Group continues to grow and develop on a global scale”

Steve joins the MARU Group board alongside CEO Ged Parton and CTO Shane Wright.

About Maru Group: MARU Group is a technology enabled professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight and advisory services to large enterprises across a broad spectrum of industries and markets. Founded in 2016, MARU Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Led by market intelligence industry veteran Ged Parton, MARU Group is backed by Primary Capital Partners LLP, a United Kingdom-based provider of private equity finance for high potential and growth companies.

MARU Group the leading technology-enabled professional services firm announces the acquisition of eDigitalResearch

LONDON, 2016 – MARU Group, the technology-enabled professional services firm announces the acquisition of eDigitalResearch.

MARU Group is headed by Ged Parton, who has most recently held Global CEO roles in Synovate and Ipsos, and is backed by an investor group led by Primary Capital Partners LLP.

Today’s announcement of the acquisition of the Voice of Customer intelligence and software leader eDigitalResearch is a key step in MARU Group’s vision to become an international insights pioneer. The acquired business comprises 146 professionals in Hedge End, Southampton, serving a range of clients in multiple industries and markets. All current eDigitalResearch (edr) employees will retain their roles in the new independent company.

Following the close of this transaction the new independent business will operate under the name maru/edr.

"Our vision with MARU Group is to build a new kind of professional services firm with technology in its DNA,” said Ged Parton, CEO of MARU Group. "The acquisition of eDigitalResearch is an important step to achieve this vision. The company has an outstanding technology backbone developed under the leadership of Shane Wright who will become MARU Group CTO”.

Ged Parton elaborated "This technology will be an integral part of the MARU Group technology ecosystem. We see tremendous potential in the deep talent in the edr team and believe the combination of technology and advisory skills can deliver our client promise of fast and strategic customer feedback”.

Transaction details: The terms of this transaction are not being disclosed.

About Maru Group: MARU Group is a technology enabled professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight and advisory services to large enterprises across a broad spectrum of industries and markets. Founded in 2016, MARU Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Led by market intelligence industry veteran Ged Parton, MARU Group is backed by Primary Capital Partners LLP, a United Kingdom-based provider of private equity finance for high potential and growth companies.

About eDigitalResearch: Headquartered in Hedge End, Southampton eDigitalResearch is a market leading Voice of Customer business with its own proprietary technology infrastructure. Founded in 1999 by Chris Russell and Michelle Fuller the business serves blue chip client companies in multiple markets around the world. An early pioneer in online research, the eDigitalResearch team has achieved national recognition for its deep expertise in customer feedback, understanding of customer experience and online shopping behaviour.