Technology + Advisory Insight = Maru

MARU Group is a customer intelligence professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight and advisory services to large enterprises across a broad spectrum of industries and markets.

Founded in 2016, MARU Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Led by market intelligence industry veteran Ged Parton, MARU Group is backed by Primary Capital Partners LLP, a UK-based provider of private equity finance for high potential and growth companies.

Maru/edr - empower business decisions through customer insight

Established in the UK in 1999 to help business measure and improve their customer experience, Maru/edr combines a unique combination of SaaS technology, focused insight and thought leadership.

As leaders in Voice of the Customer solutions, Maru/edr work with an impressive range of blue chip organisations around the globe. As early pioneers of online research, Maru/edr has gained national recognition for its innovative technology, customer feedback expertise and understanding of customer experience.

Offering a flexible and innovative toolset to gain feedback from customers anytime, anywhere and on any device, Maru/edr’s platform is the backbone of MARU Group’s technology-focused insight and intelligence offering.


Our evolution began in 2000 when Vision Critical started using technology to revolutionize a staid industry, introducing cloud-based insight communities to spur innovation across research organizations. As the research arm of Vision Critical through April 2016, we shaped development of a best-in-class community software and implemented hundreds of insight communities (many that we still operate today).

As a Maru Group company, we continue to use and influence the Vision Critical Insight Community platform as Vision Critical’s largest value-added partner – while investing in our complementary value proposition as experts in making the most out of communities through sector-specific research consulting.